Anywhere there's grass

The founding team of Grass Clippings approached us with a bold vision: to capture the vibrant energy and community spirit of their bootstrapped brand and elevate it for local and global growth. They had built their success on friendship, grit, and adventurous risk-taking—traits they termed "Grassy." Our task was to preserve this essence while preparing the brand for its next chapter.

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Play for the shop

We divided the project into three key areas: the foundational brand (Grass Clippings), the Club (Grass Clippings at Rolling Hills), and the League (Grass League), along with incorporating food and beverage locations and 14 franchise teams. Our journey began with in-depth research to understand the team's motivations, dreams, and the path that led them here. These insights shaped a clear brand vision, mission, and values.

The Blade

An early decision was to retain the name "Grass Clippings," a nod to its authentic origins. For the logo, we sought evolution over change, transforming a simple piece of clip-art into a bold, dynamic icon—"The Blade." This single piece of grass, bent from the force of a cut, symbolizes the energy and excitement of Grass Clippings, Arizona’s first and only fully lit par-3 golf course. The Blade inspired a distinctive wordmark with sharp edges and forward-moving curves, echoing vintage Arizonian roadside signage.

When the lights come on

The development of organizational elements, the introduction of The Blade, the creation of Grassy Display, codified motion behaviors, and a streamlined color palette captured the unique attributes of Grass Clippings. These strategic integrations empower the brand to navigate rapid expansion confidently. We extend our gratitude to the Grass Clippings team for their trust and collaboration, together, we have cultivated a brand that embodies the spirit of adventure and risk, ready to inspire golf enthusiasts locally and globally.