The Optimistic Rebel

Reimagining an iconic brand like Kangol—worn by artists and celebrities and immortalized through collaborations with Vivienne Westwood, Alexander Wang, and Stussy—is no easy task. But we embraced the challenge. As part of a larger creative partnership that includes strategic repositioning, a brand identity refresh, and a digital and content overhaul, we partnered with renowned photographer James Bee to launch the Spring/Summer 2025 collection.

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Step Into the Future, You Know The Way

The campaign captures the vibrant new spirit of Kangol, blending the brand's rich history with a bold, modern, forward-thinking vision. Through still and motion content, as well as a refined lookbook, we celebrate Kangol’s evolution, creating visuals that honor its timeless appeal while pointing toward an exciting new chapter.

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The Bigger Picture

This launch campaign marks the first step in a broader initiative to reposition the brand for a new generation, ensuring Kangol’s place at the intersection of heritage and contemporary style. With much more to come, including a refreshed identity and digital experience, we’re excited to continue this creative journey with Kangol.

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