A Sporting Spectacle

‍For Kith's second New York Fashion Week showcase, the brand sought to create an unforgettable experience that captured the thrill of competition and the art of fashion. The SS18 'SPORT' show turned the Classic Car Club Manhattan into a fashion arena, where style and athleticism met under the spotlight. The space was reimagined as the fashion equivalent of Madison Square Garden, complete with championship banners and a towering 'jumbotron' screen that echoed the grandeur of the world's most iconic sports venues.

Where Style Meets Sport

We crafted a dynamic environment that immersed guests in the spirit of the game. The show was a celebration of sport, featuring over one hundred looks that highlighted Kith’s collaborations with Adidas Sports, Moncler, Champion, Nike, Off-White™, and more. Each segment paid homage to a different sport—Soccer, Basketball, and Snowboarding—creating a visual narrative that was as diverse as it was cohesive.

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An Anthem of Sound and Style

‍The soundtrack, curated live by DJ Premier, set the tone for an event that was both high-energy and deeply stylish. The music wove through the runway like an anthem, building to a crescendo with surprise appearances from legends Scottie Pippen and LeBron James, who brought the show to a star-studded close.

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Crafting the Experience

‍Our work encompassed creative direction and experience design, transforming a space into a world where fashion and sport converged. By blending live music, iconic sports figures, and meticulously curated collections, we helped Kith create a moment that transcended the runway, reinforcing their place at the forefront of fashion culture.

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