A Decade of Innovation
It's hard to believe Alexander Wang was already 10 years in when we celebrated this iconic milestone. For the SS16 runway show, Wang’s mission was to develop a powerful visual experience and a blowout to mark the anniversary celebration.
Creative Direction and Content Creation
Alongside iconic set designer Stefan Beckman, a custom 150-foot projection screen was built, serving as the runway’s backdrop and a visceral retrospective of the iconic designer’s career. We also created a film edit that showcased a decade's worth of milestones in Alexander Wang's life.
Digital Strategy
Upon the closing of the film, the oversized doors behind the runway opened up into a massive warehouse party that, in true Wang fashion, went well into the early hours. This event seamlessly blended high fashion with a celebration of Wang’s storied career, creating an unforgettable experience for all attendees.
Scope of the Project
The project encompassed creative direction, content creation, and digital strategy. By combining a visually stunning runway show with an immersive retrospective film and an epic afterparty, we highlighted the duality of Alexander Wang’s innovative spirit and his ability to captivate audiences with both his designs and his events.
Services
Produced at Studio Institute
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