Crafting Magic
Meet Rosaluna. Made with just three ingredients (8-year-old agave, water, and a lot of love), it’s designed to get you hooked on the Magic of Mezcal. Bright and brilliant with complex and layered notes of citrus and tropical fruits, look out for a silky smooth finish and just a hint of agave smoke. Rosaluna is crafted for everyone, from the mezcal newbie to the seasoned connoisseur, embodying a spirit of inclusivity and discovery.
Friendship and Tradition
Rosaluna was born from a simple desire: to spend more time with friends while celebrating the growing popularity of mezcal in the US. Unsatisfied with existing brands, we aimed to create one that honors ancient traditions while embracing modern sustainability and efficiency. Rosaluna serves as a vehicle to introduce people to the magic of mezcal, blending time-honored techniques with contemporary practices.
Inspired by the Moon
The identity of Rosaluna was crafted over several years, inspired by a tale from our maestro mezcalero about agave pollination by bats under moonlight. This story gave birth to the name Rosaluna. The color palette draws from Borro Rojo, an ancient clay used by traditional Oaxacan artisans. The icons and glyphs were designed by artist George Greeves, and a custom headline type was developed for the wordmark, blending tradition with modern artistry.
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