Handstand Output

Sylvie

A modern day estate sale

Once upon a find

Finding the right pieces to make our living spaces feel perfectly personal isn’t easy, and we can’t all make it to the world’s best markets, fairs, and estate sales. But Sylvie can. We partnered with the globetrotting antiques curator to craft a strategy, identity, and site experience that bring a world of good design to your doorstep, and make furnishing your dream home easy.

Good taste is timeless

Reinforcing the magical feeling of the perfect find, Sylvie’s identity is embodied by a cherub who travels the world sourcing exquisite pieces to send back home. Rendered in a playful, old-world aesthetic reminiscent of vintage hotel branding, the system features a set of graphic signifiers including a seal of authenticity, skeleton key, and suite of ornate frames for housing content.

What’s old is new

We set out to understand how modern buyers build their interior worlds. Analyzing emergent conversations around dupes, sustainability, and economics, and conducting interviews and questionnaires, we found that people love purchasing secondhand for that rare feeling of owning something unique, with its own singular story, provenance, and character.

Sometimes open, always enchanting

The Sylvie site feels like strolling through the ultimate antiques market, without the clutter. To support the brand’s drop-based model, we build anticipation by teasing collection imagery through a keyhole, and gradually revealing more as the release date approaches.